Are you not quite hitting the mark with your outdoor advertising? Nairnbrook can help you identify and remedy those advertising mistakes with our outdoor signage printing services!
At Nairnbrook we understand that deciding on the more appropriate advertising can be difficult. Especially when it comes to outdoor posters, banners and even personalised bar runners! We have years of experience in helping businesses with improving their promoting.
Common Outdoor Advertising Mistakes
One of the most common advertising mistakes we are often trying to resolve at Nairnbrook with our outdoor signage printing services is lack of research. It is so important to make sure that you have looked into the audience you are trying to reach with your advertising! Don’t design a poster based on what you like, do it based on what you think your target audience would like. Create something worthwhile and do your market research.
Another mistake we see many people making is being too general with their adverts. Outdoor advertising needs to be targeted! You cannot aim to have mass appeal, as that is not possible in advertising. After researching your target market, you will be able to pinpoint the people you are going to encourage interaction with. Though outdoor advertising is more difficult to monitor in terms of reach, because it is something visual rather than interactive, it is still possible to make it engaging!
Monotonous & Boring
And finally, don’t be boring and repetitive! There are so many brands out there trying to advertise in the same way so it is very worthwhile to change it up. By changing the design, colour, style etc. of your outdoor advertisement, you can guarantee more attention will be turned! Also, it may be a good idea to change the location or objective, create some variation.
Outdoor Signage Printing Services from Nairnbrook
Using our outdoor signage printing services your advertising posters and banners can be sorted out in no time! After thinking about these mistakes, you may be thinking “is outdoor advertising worthwhile?” If so, look at our last post.