Are you creating your first outdoor advertising banner? Follow these tips when designing your outdoor banner and notice an immediate difference!
At Nairnbrook we offer a range of different indoor and outdoor printing services. Depending on your needs a company; whether you are looking for exterior signage or personalised bar runners, we can help you. We always want to make sure that our customers are up to date with the latest in printing news! So, look at our last post about summer festival advertising.
Outdoor Advertising Banner Design Tips from Nairnbrook
Keep it Simple
It is very tempting to go over the top when designing an outdoor advertising banner. Filling every inch of the banner with content and images is overwhelming for a passerby. Don’t try too hard to put across every message! Less is more, so use simple big and bold lettering, that someone is more likely to process quickly. It doesn’t matter if there is a bit of blank space – make it professional and on brand, there is little more that you can do!
Use High-Resolution Images
It is very important to use high-quality images. This banner is a representation of your brand, if you include a poor standard of images on it, you are bringing your brand image down! Use images that you own to make it more personal. Also, if you choose images from the internet be cautious of copyright laws!
Only Include Relevant Information
When it comes to designing your outdoor advertising banner; make sure you only include essential information. On a banner, there is only a certain amount of space and that space needs to be used effectively. Include a concise statement, relevant contact information and a couple of graphics. Banners are more often than not placed roadside, and so, it must be able to catch the attention of a driver!
Choose Colour Carefully
Our final tip is to choose the colours you use carefully. Colour can completely change the design and perception of the banner. Make sure the colours you choose for the text and background compliment each other. Also, don’t stray from the colours of your brand!